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BUSINESS DEVELOPMENT
InterCorporate has assisted some of the leading Italian and European companies in the fashion, design, gastronomy, jewellery, gourmet food, perfumes, nautical and automotive sectors and top-of-the-range services in strategic decision-making processes and in the most important phases of their development:
business development (for single companies and groups of companies),
upgrading market positioning,
entry into international markets,
brand extension,
brand stretching (second and third product lines),
license management (selecting licensees and drafting contracts),
entry into single-brand retailing (networks of directly managed or franchised points of sale).
businessdev@intercorporate.com
1. Value marketing
As from the 1990s, in the fashion and top-of-the-range sector in general, marketing has become increasingly clearly defined, but also far removed from the approach used for large-scale retailing products.
In order to develop and draft more effective marketing action plans, InterCorporate develops a complete set of instruments and activities:
brand image analysis: product image analysis, retail image analysis, communication image analysis,
market research and analysis of “weak signals”,
systems for analysing customer satisfaction,
competitive intelligence,
marketing information systems,
sales network and channel management,
product innovation,
pricing and promotion,
packaging design
activemkt@intercorporate.com
2. Strategic Brand Management
For large top-of-the-range companies, international success depends to a great extent on the adoption of strategies for innovative management of traditional marketing levers (price, product, distribution and communication) and special, original levers (non-advertising communication, range extension, selective distribution, store concept, merchandising...)
These elements must be managed with an unequivocal strategic orientation capable of enhancing its content in terms of aesthetics and value: this requires nothing less than total art direction.
In this domain, we have worked with our clients to develop and experiment special methodologies to coordinate all those instrument that help define and build up the brand identity, maximise brand value and ensure the successful development of the top-of-the-range company.
brandmgnt@intercorporate.com
3. Retailing & Merchandising
The development and management of single-branded-points of sale and correct management of individual outlets are essential for top-of-the-range companies
InterCorporate works with its clients from the strategic aspects of store-concept definition right the way through to the more practical aspects of management techniques to be used at the point of sale, and in sales to the end consumer
retail@intercorporate.com
4. Integrated Logistics
The creation of the network virtual-company model has increased interaction between a large number of suppliers and customers. It is thus increasingly necessary to identify and manage common development objectives so that a common “business system” can be created.
InterCorporate has specific skills in integrated logistics in the sector of goods for personal use: this client-oriented and supplier-oriented experience has been built up in all levels of complex chains such as the textiles-clothing and the leather-footwear industries, as well as in the furniture, toiletry products and foodstuffs supply chains.
supplymgnt@intercorporate.com
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